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LinkedIn is one of the best platforms out there for lead generation and lead prospecting. A B2B tool has the potential to find new customers through advanced searches and other methods.
Throughout the course of this article, we’ll cover the following topics in depth:
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What B2B prospecting is
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What LinkedIn is used for
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What information should be included in your LinkedIn account
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What a LinkedIn automation tool does
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How to automate LinkedIn prospecting
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How Kennected uses important sales tools effectively
Read on to learn all about B2B prospecting tool LinkedIn and how these tools can improve the sales funnel, reach your target audience, and strengthen LinkedIn profiles.
What is B2B?
B2B means “business to business.”
It is a broad term that is usually used in a lead generation context.
B2B leads are important because they can often be found on the LinkedIn platform.
As a social media platform, LinkedIn is unique in many ways.
Using LinkedIn prospecting software, you will be able to find multiple LinkedIn accounts that could produce B2B leads for your business.
Now that we know a little bit about B2B prospecting, let’s outline why LinkedIn is a special platform.
What is LinkedIn?
LinkedIn is a social media platform used for business professionals.
Because the platform is centered around businesses and their successes, finding prospects and other leads on LinkedIn is one of the best things you can do.
You can use your most important sales tools to help find leads and lead them into the sales pipeline.
Another great thing about LinkedIn is the ability you have to employ lead generation software.
Using LinkedIn tools on the platform will help with lead generation and a plethora of other functions, all with the goal of improving your business.
What Should Be Included in your LinkedIn Profile?
Your LinkedIn profile should be full of relevant and useful information.
On the platform, you have the ability to create a network, find connections on the site and learn what they do in the business world.
You will need a professional profile picture, so your new connections can put a face to your name within the network.
Additionally, you can detail a variety of items, including the following:
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Work experience
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Skills
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Posts that you love
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Links to your website
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Specific items that speak to your business persona
Your LinkedIn profile is essentially your business card on the platform.
Make sure that it represents you and shows your network who you are.
What Do LinkedIn Automation Tools Do?
The importance of LinkedIn automation tools cannot be understated.
Here are just a few items that automation tools can provide for you on the LinkedIn platform:
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Sales insights
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LinkedIn data
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Aids in tracking leads
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Can advance a solid strategy
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Helps you create personalized messages
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Fosters meaningful relationships
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Provides sales opportunities
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Uses an advanced algorithm to help with social selling
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Gets qualified leads in your network
In short, your LinkedIn automation tools help you improve every aspect of your lead generation and networking on the platform.
By streamlining communication and lead flow, your experience on the platform as a whole can be improved dramatically.
What is a LinkedIn Prospecting Tool Used For?
Like with other social media platforms, LinkedIn is a place that houses many different people with different experiences and expectations for the platform.
What a prospecting tool does is sort through these individuals, giving you access to the ones that are most interested in your business and working with you.
Manual prospecting is hard work, especially as a business hoping to find new leads.
With a prospecting tool, your LinkedIn profile is shown to those with similar interests, sorted by the tool and automated through your prospecting software.
Instead of searching LinkedIn tirelessly and hoping to increase sales without any direction, employ a prospecting software tool.
You’ll be able to find prospects with ease and connect with other LinkedIn users that will benefit your network and business.
What is LinkedIn Sales Navigator?
LinkedIn sales navigator is LinkedIn’s version of an automation tool.
This tool will help with B2B lead generation using advanced features and lead lists.
When expanding your social network, you’ll want an automation tool to provide you with a prospect list and the ability to send connection requests.
With LinkedIn sales navigator in your arsenal, you’ll be better prepared to improve lead generation efforts with ease.
How Kennected Uses Multiple Sales Tools For Success
Here at Kennected, we have found that LinkedIn is a platform unlike any other.
On LinkedIn, you have the unique ability to reach your target audience while connecting with other business professionals, strengthening your network and business simultaneously.
LinkedIn automation tools are a game changer, so get started with yours today.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.
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source https://kennected.org/b2b-prospecting-tool-linkedin/
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