How Do I Get The Two Comma Club Award With ClickFunnels?

Building a successful business takes skill, patience, perseverance, and a lot of hard work. But the most important ingredient in this recipe is your network. When you look at some of the most successful entrepreneurs in the game, you’ll see that they all have impressive networks made up of like-minded business people.

Not only do you have to build yourself up and develop your own skills as an entrepreneur, you also have to surround yourself with people who are just as hardworking and dedicated as you. That’s how you grow your business—and that’s how you attract success.

This is the idea behind ClickFunnels’ Two Comma Club, which was started by Russell Brunson, founder of ClickFunnels. It’s to develop a network of successful entrepreneurs that use ClickFunnels. And becoming a member of this exclusive club can also attract more success for your own business.

Becoming a member of the Two Comma Club can serve as social proof, which you can use to attract more customers, more prospects, and more clients. You can take your business to even greater heights. Being recognized as one of the top entrepreneurs in the industry comes with its perks. The Two Comma Club was created in order to recognize all the successful business owners who have reached incredible heights in their respective industries.

Today we’re going to talk about what it takes to join this exclusive ClickFunnels club.

What is the Two Comma Club Award?

Any business owner who has reached the 7-figure mark by growing their business using ClickFunnels can apply for the Two Comma Club—it’s that simple! The name comes from the fact that your business needs to earn seven figures with a sales funnel created with ClickFunnels.

Russell Brunson started this award in 2017 when he noticed that a lot of business owners from different niches were hitting the million-dollar mark with the help of their ClickFunnels sales funnels. Although the club seems highly exclusive, it’s getting more and more members over time.

The Two Comma Club award acknowledges the entrepreneurs who have built their own empires using ClickFunnels. It rewards those who worked hard to reach their business goals and those who are ready to take it even further. It is the ultimate social proof and recognition that your brand needs to elevate itself and stand out from the rest of the competition.

This award serves another purpose—and that is to inspire business owners who are aiming for the seven figure mark but aren’t quite there yet. It proves that building a million-dollar business is possible. It shows that people can build incredible businesses, and that you can achieve it too.

According to ClickFunnels, this proof can turn into action, and that action can turn into results. They call it a “ripple effect of success”. This ripple effect is one of the reasons why more than 900 entrepreneurs have received the Two Comma Club award from ClickFunnels.

How to Earn the Coveted Two Comma Club Award from ClickFunnels

ClickFunnels has helped over 900 entrepreneurs reach the seven figure mark using their sales funnels. But ClickFunnels has thousands of members, so it’s always looking for ways to help more people become members of the Two Comma Club.

How do you earn that coveted award? It’s simple. Once you reach that seven figure milestone with the help of ClickFunnels, you can apply for the Two Comma Club. So if you’ve made over 1 million dollars through a single sales funnel built on ClickFunnels, you can apply to join by clicking on this link: https://twocommaclub.com/2-comma-club-award36631341

Qualifications to Earn the Two Comma Club Award

In the application page, you’ll see there that there’s an application fee of $250. Other requirements include a screenshot that proves you made over $1,000,000 using ClickFunnels, and a screen share video proving that you earned that money because of your sales funnel. You also need to make sure that your business has processed at least 40 transactions. Those are the requirements for the ClickFunnels Two Comma Club. You will receive your award in the mail once your application is accepted.

Once you’ve reached this amazing milestone, there are other goals to work towards. For example, there’s a Two Comma Club X Award for those who have reached the eight figure mark—that’s $10 million dollars. Around 50 funnel hackers have reached this milestone with their sales funnels so far. Here are some of the recipients of the Two Comma Club X Award and their respective niches:

Brandon and Kaelin Poulin: LadyBoss supplements

Jim Edwards: Funnel Scripts software

Myron Golden: Personal Development, Events, and coaching

Blake Nubar: Funnel coaching and consultation

Dan Henry: Digital courses and masterminds

Don’t worry if you don’t qualify for the Two Comma Club just yet. Use it as inspiration to drive you forward as you build the business of your dreams. Make the Two Comma Club a goal—you might just surprise yourself at how quickly you achieve it. Start the free 14-day ClickFunnels trial today and see how it works for you!

The post How Do I Get The Two Comma Club Award With ClickFunnels? appeared first on Kennected.

source https://kennected.io/blog/get-click-funnels-2-comma-club/

What Is ClickFunnels?

ClickFunnels has been around for a few years. It was founded in 2014, and it has grown into a very important tool for many small and large businesses. A lot of entrepreneurs use it to build sales funnels. In fact, ClickFunnels has helped over 110,000 businesses to get their message and products out into the world. Despite its growing popularity, there are still plenty of entrepreneurs who don’t know what this tool is.

So if you’ve heard of ClickFunnels before but you’re not sure what it is, Kennected is here to help. Today we are going to discuss everything that you need to know about ClickFunnels. We’ll talk about what it can do, what it’s for, and how it can help your business grow.

What is ClickFunnels & What Does it Do?

ClickFunnels is an all-in-one tool that acts as a website and sales funnel builder for business owners. It is primarily aimed at entrepreneurs who want to build pages inside of a sales funnel, but don’t know how to code. Not all of us are programmers, so the drag-and-drop functionality of ClickFunnels is a lifesaver.

This tool allows you to hold your visitor’s hand and take them step-by-step through your entire sales process. This increases the chances of making a sale because you’re guiding them as they make a sale. They won’t get lost or confused in your website—so they’ll be more likely to buy something.

Having an effective sales funnel also allows you to sell exactly what the prospect needs. You can point your customer straight to the exact product or service that they are looking for. ClickFunnels can even follow up with your visitors even after they leave your page.

Overall, ClickFunnels simply makes it easier to market and sell your products online. Emphasis on the “online” aspect, because while your regular brick and mortar businesses also have sales funnels, most of the selling is done in person.

So if you have an entrepreneurial mind, but lack the programming skills—or the team members—to build an online business, ClickFunnels is for you. You can build those sales funnel pages yourself by choosing one of ClickFunnels many, many templates, and just change them up to suit your business goals. No need to rely on the tech experts here.

When you sell to someone in person, it requires charisma, persistence, resourcefulness, and a bunch of other traits. But if you are selling something online, you need to be an expert when it comes to digital marketing. ClickFunnels manages one aspect of that, which is the creation of awesome sales funnels.

In fact, this tool helps you build your desired sales funnel in three easy steps:

First, you choose a pre-designed sales funnel template that suits your type of product or service. Then you choose a page design style that you want.

Finally, you make the modifications you want by using ClickFunnel’s drag and drop features, and hit Publish. It’s that simple.

What is a Sales Funnel? And how is ClickFunnels Better?

We’ve been talking about sales funnels and ClickFunnels, but some entrepreneurs may not be familiar with this concept yet. So let’s talk about sales funnels. Every customer has a customer journey. The sales funnel refers to each step that a person has to take in their customer journey before they become a customer.

For brick and mortar businesses, a sales funnel would be something like a person walking to a store, deciding to go in, choosing an item on the rack, and then taking it to the register. Some people may decide not to come in. Some may just walk past the store completely. Some can change their minds as they are looking at the rack. But every part of their journey is a step of the sales funnel. If everything goes well, the customer will finish the purchase and reach the bottom of the funnel.

But sales funnels exist even if you are not running a physical store. Your sales funnel could exist as a website, an email, a sales team, or a personal consultation. This means any marketing channel can actually be a part of your sales funnel. In fact, some businesses have their funnels spread across several channels.

ClickFunnels is a fast and efficient way to build your sales funnel online even if you are not a web designer. Because of its plug-and-play setup, your sales funnel could be ready to go in just a matter of minutes. And the end result is always beautiful because the templates from ClickFunnels are visually-appealing.

You don’t need to waste time explaining your ideal sales funnel to someone else, and hoping that your vision will be executed properly. Instead you can focus on activities that actually make you money. These pre-designed templates are proven effective, and there are funnels available for virtually all kinds of businesses.

The easy-to-use functionality of ClickFunnels is the initial pull of this particular tool. But as you use it, you’ll learn that it has a wide variety of additional features that will help you optimize your pages—and even improve other areas of your digital marketing strategies. Whatever your business goals are, ClickFunnels can give you all the tools you need in one convenient spot. Build sales funnels that convert today.

Different Types of Funnels from ClickFunnels

Because there are many different types of sales funnels, you can create a wide variety of funnels using ClickFunnels. In fact, this tool is one of the most popular tools for creating different types of funnels. No matter what your conversion goals are, ClickFunnels has you covered.

There are Tripwire Funnels, VSL Funnels, and Product Launch Funnels that are designed to sell products. There are also Webinar Funnels and Autowebinar Funnels for entrepreneurs who want to run online events. There are also Squeeze Page Funnels and Application Funnels if your goal is to generate leads.

You can just look these funnels up online and you can get a lot of available templates from ClickFunnels for each type. You can mix and match the funnel templates. Each funnel you make can also contain multiple steps. This means you can always customize your sales funnels to match your business goals.

Tripwire Funnels

A tripwire is a low ticket product that is so irresistible that people simply HAVE to buy it. But once they do make a purchase, this acts as a “tripwire” that can upsell them your big ticket items. Tripwire funnels are designed for upselling products and catching people’s attention by giving them value straight away.

Tripwire funnels are perfect because there are many customers who will not even pay attention to your products or services if you sell them something expensive from the get-go. The goal of this type of funnel is typically to obtain contact information from potential customers in exchange for a low ticket product. You can upsell to them later on.

Product Launch Funnels

Another way to provide tons of value to your customers before showing them a paid offer is through product launch funnels. Also known as PLF funnels, product launch funnels are used for mid to high ticket offers. These funnels are designed to get your customers comfortable with buying at higher price points from you.

A product launch funnel has three main pieces: the PLF Steps, the email lists, and the follow-up funnel sequence. The steps of a product launch funnel typically include an opt-in page, video pages, an order page, and a thank you page.

VSL Funnels

Reports suggest that sales pages which include videos see a much higher conversion rate than sales pages that only have text and images. This type of sales funnel leverages that. VSL stands for Video Sales Letter. A Video Sales Letter Funnel is a sales letter that includes a video instead of a wall of text.

Squeeze Page Funnels

A squeeze page is a simple but effective type of sales funnel that can be used to generate leads. It can also help you grow your email list online. A squeeze page typically consists of a landing page and a thank you page.

Squeeze pages are quite diverse as they can sometimes be a landing page or just a pop-up. Sometimes they appear as an in-content form. Whatever form it takes, a squeeze page is there to generate high quality leads. For these squeeze pages to be effective, you need to convince your target market to give you their email address. But they won’t just give that to you for free, so you need to incentivize them.

Your incentive doesn’t have to be expensive. In fact, you can just promise to give them updates and notifications whenever you publish new content, or you can keep them updated on new promos and deals. All they have to do is sign up with their email address.

How is ClickFunnels Different from a Landing Page?

A landing page is just one web page that contains only one call to action. On the other hand, a sales funnel is made up of many different web pages that guide a customer towards their final sales decision. Sales funnels—like the ones provided by ClickFunnels—are designed to direct customers towards the next step in the funnel. A landing page is just one page with a CTA.

This means a funnel will have multiple CTAs for different purposes. In a sales funnel, every page gives you an opportunity to sell additional products and services. They give you a lot of options for upselling.

What is The Psychology of a Successful Sales Funnel?

Every customer decision is fueled by emotion. That is the main driving force behind every single sale. Every time someone clicks on a link, or decides to buy a car, emotion plays a vital role. Consumers trust their subconscious to make the right decision. If your sales funnel could appeal to their emotions, you would be able to convert them into paying customers more effectively.

Emotion is your strongest weapon as an entrepreneur. You need to meet your customer’s emotional needs at the right stage in their journey. This will make your sales more cost-effective. From an emotional perspective, a customer’s journey goes through the following stages: awareness, consideration, intent, purchase, loyalty, and advocacy.

Awareness is when a prospect knows that your business exists and consideration is when they are curious about your products and services. Intent is the stage where they are confident that you can give them value but they are not sure if purchasing is the right thing to do. Purchase is when they are ready to buy, but need a little push in the right direction.

Loyalty and advocacy come after the purchase—it’s when they have experienced your business firsthand and are willing to purchase from you again in the future. They may even tell their friends about your business. A successful sales funnel is one that guides customers every step of the way until they make a purchase.

Website Hosting with ClickFunnels

We all know the importance of web hosting for getting high conversion rates. But it’s even more important to make sure that your sites are performing well in search engines. The good news is that ClickFunnels can do more than just create sales funnels for you. It comes with a complete suite of tools—one of which is website hosting.

Whether it’s sales funnels, split-testing software, membership pages, or email servers, ClickFunnels will host everything for you. All of your content will be on the same server, which means you don’t have to set up advanced hosting settings.

When you register for ClickFunnels, you get a unique subdomain. It will serve as the address for all your pages until you integrate your own domain. ClickFunnels lets you buy and install your own domain so there’s no need to integrate a domain from anywhere else. You may also buy your domain from anywhere and then point it to your ClickFunnels account.

ClickFunnels also allows you to modify your website’s landing page based on what you have to offer. It’s as easy as choosing the sales funnel, the design, text, videos, and pictures you want. This is very important because your landing page is the first thing people see when they visit your website.

Split Testing with ClickFunnels

Split testing is a marketing tactic that is commonly used to determine the most effective strategies that are leading to conversions. Also known as A/B testing, it is a form of randomized experimentation wherein two or more versions of a web page or page element are shown to different website visitors at the same time. This allows marketers to determine which version creates the biggest impact among consumers. With split testing, you can see which web page aspects are getting you the best conversion rates.

Landing pages are the most commonly used device for split tests. The idea is to create two different landing pages wherein one is slightly different from the other in terms of content. And then you track which one gains more conversions.

Split testing also helps you identify WHY certain pages work better than others. You can then apply these strategies into your sales funnel.

Just keep in mind that when split testing, you should always keep the differences between the landing pages at a minimum. This makes it easier to identify what is keeping your customers on the page and what’s pushing them away.

Split testing is perfect for growing your conversion rate. Some entrepreneurs feel stuck when it comes to growing their customer base, and this is a good way to find a more effective approach.

Take the time to tweak your landing page after testing it and your business will definitely see some growth.

Split testing can also increase your engagement by reducing bounce rates. Successful businesses change their landing pages very often because it lets people know that they are active and they are always giving value to their customers.

If your landing pages are always the same, your customers may feel disengaged after a while. Over time, your bounce rate may increase. To avoid this, you need to keep your target audience engaged. Use split testing to create effective landing pages and sales funnels. Learn about their likes and dislikes and use that information to your advantage.

Another benefit of split testing is that it adds value to your product as well as your entire organization. By split testing, you are refining and upgrading your landing pages over and over again. This creates a better sales funnel overall.

With a better sales funnel, you can convert more leads and grow your relationship with existing customers. It can help create trust in your business. As an entrepreneur, you know how valuable trust is when building a customer base. Loyal customers can even become advocates of your brand and bring in more unique customers into your sales funnels. Split testing is a simple yet effective strategy that anyone can do. With ClickFunnels, it’s even easier. You can see the results of your testing right on the landing page within your sales funnel dashboard.

On top of that, split testing has minimal risk. You’re not revamping your entire product or brand. You’re just making small changes to your landing pages. It’s cost-effective and there’s no risk involved. Even if the split test doesn’t work out, it can reveal weaknesses in your landing pages and give you tons of information on how to improve them.

To use split testing on ClickFunnels, go to your sales funnel dashboard. Select a landing page to split test. You want to choose a page that has a low conversion rate. Or you can choose to split test a page that hasn’t been updated in a while.

After selecting a page you want to split test, click on the “Create Variation Tab” on the right side of the page. From there, you can select “Create Duplicate Page” from the pop-up.

ClickFunnels also lets you create a new page from a template, but duplicating one of your existing pages is a lot faster if you want to do a quick split test.

After duplicating your landing page, you can select the “Start Split Test” option. For your split test, you can edit something like the headline of your landing page. Write a headline that’s eye-catching and interesting—and make sure it is different enough from your original one.

Adjust the slider to split the traffic 50/50 between the two landing pages and then click on “Apply Changes”. Your split test should last for 30 days, at minimum. This should give people enough time to visit your website and engage with it.

If your page is receiving tons of traffic, your split test could be a lot shorter than 30 days. With a high volume of traffic, you should be able to get conclusive data from your split test. However, if your page is barely getting any traffic, your split test could need much more than 30 days to get reliable results. Either way, split testing is a lot easier with ClickFunnels because of all the tools it provides.

Conversion Rate Optimization with ClickFunnels

A sales funnel is only effective if it has a good conversion rate. In fact, the reason you want to set up a sales funnel in the first place is so that you could generate tons of leads and convert them—simply and efficiently. So if you’re setting up a sales funnel and you feel like something’s not working, it’s time to optimize your conversion rate.

The good news is that you’re not alone. A lot of businesses are going through that same struggle. It’s not easy to create a sales funnel that converts visitors consistently. But if your conversion rate is still low, it means something needs to be fixed.

Sales funnels are made up of different parts. Just like a car engine, if one of the parts isn’t working properly, the entire engine is going to seize up. But thankfully, sales funnels are a lot less complicated than car engines. Sales funnels are organized into very specific steps, which means finding the source of the problem is a lot easier.

A low conversion rate means that people are leaving the sales funnel before they make a purchase. So you need to find out the reason why they are leaving. This is easy when you’re using ClickFunnels.

Go to the funnel overview of your sales funnel. On the left side, you can see the percentage of traffic that went through each step of your funnel.

You can see how many people visited the sales page, how many went on to visit the order page, how many visited order confirmation, how many visited the membership access, how many went to the membership area, and so on.

This is just one example of a sales funnel. But as you can see, people can drop off of the sales funnel at any time. Therefore you can use this information to see which stage people are most likely to leave your sales funnel. That is where you need to start optimizing your funnel.

With ClickFunnels, it is easy to see which pages are working and which ones are struggling. If a low percentage of people are visiting a page, it means your funnel isn’t giving them enough reason to click any further. If not enough people are visiting the order confirmation page, you need to optimize the sales page and the order page. This should drive more people to the next step of the funnel.

If your sales funnel is struggling, work your way from the top to the bottom. Sometimes when you optimize the beginning part of your sales funnel, customers work their way to the end more smoothly. If the problem persists, then keep optimizing each page until you can successfully drive people to the next step.

Conversion Tracking

The more conversions you have, the more profitable your business is. But it’s hard to tell how well you’re actually doing if you’re not tracking your conversions.

Fortunately, there are a lot of tools out there that can help with your efforts to convert more people. Google Analytics is one of those tools. Figuring out who is visiting your website and how they are engaging with your content is now easier than ever thanks to advanced analytics.

Go to the ‘Audience’ section of your Google Analytics menu and click on ‘Demographics Overview’. This will show you a lot of useful data, including who is coming to your site. You can see a general view of your visitors, as well as specific demographics. You can get more detail on each demographic—it’s all there. Google Analytics can also show you when visitors are coming to your site. The ‘Product Performance’ and ‘Landing Page’ sections can show you the particular time of day or week that you are getting the most traffic.

Google Analytics also lets you see where your visitors are from. Just go to the ‘Audience’ section and click on ‘Geo’, followed by ‘Location’. This is where you can see information on where your traffic is coming from based on countries, states, and towns.

All these analytics help you get a solid idea on which demographics are converting. It can also help you tweak your sales strategies according to who’s responding and engaging with your content the most. If you are not attracting the attention of your target audience, then you need to do a bit of tweaking to your sales funnel.

A lot of business owners using ClickFunnels wonder if they can set up tracking, analytics, and retargeting pixels on every single page. And the answer is yes. You can even set them up on your entire sales funnel.

If you want to use Google Analytics or a Facebook retargeting pixel, you need to put code on the individual pages. You need to click on ‘Settings’ on top of the side panel, and then choose ‘Tracking Codes’. You will then have the option to post the tracking code in either the header or the footer. Then you can save the page and it will instantly show the retargeting code or the analytics code inside of your page.

Alternatively, you can set your code up so that it’s funnel-wide. Go to your dashboard and select ‘Funnel View’ and then choose ‘Edit Funnel’. Click on ‘Global Tracking’, and then paste your Google Analytics or retargeting code in the window. By doing it this way, you can put your code on every single page of your sales funnel. You can either have your code in the entire funnel or just in the pages you want.

With Google Analytics and ClickFunnels you can keep track of your conversions. You can see the strengths and weaknesses of your sales funnel: which parts are working and which areas need to improve. Change your sales strategies accordingly.

Email Autoresponder

One common question among those who want to try ClickFunnels is: does it have an autoresponder? The answer is yes. ClickFunnels has a built-in email autoresponder that functions just like your usual autoresponder. It stores contacts, sends broadcasts, manages campaigns, etc.

The ClickFunnels email autoresponder has a bit of an edge over other tools though. Because the autoresponder is inbuilt, it integrates seamlessly with your sales funnel. It is easy for users to connect everything together. Other solutions only support highly automated workflows. ClickFunnels directly integrates your sales funnels into Actionetics (which is the email autoresponder function). It is much easier to enjoy a smooth workflow when you are using ClickFunnels.

Membership Site with ClickFunnels

You can use ClickFunnels to set up your membership site. In fact, your sales funnel plays an important role when it comes to convincing people to become a member. You can use the tripwire approach here and offer your visitors a low cost product like an ebook or anything that can give them value.

If they go for the tripwire offer, you can send them to a thank you page and start upselling. If they don’t buy your tripwire product, you can still add them to your subscriber email list if they agree to sign up for it. You can then add them to your email list.

Once they become a part of your email list, you can start building that relationship. Eventually, you can offer the membership. If they don’t want to become a member, you can still “downsell” to a smaller product.

If they do sign up and become a member, you can upsell to a higher level of membership. Ideally, you will do this after they’ve experienced the benefits of being a member. Once that trust and loyalty has developed, it becomes possible to convince them to upgrade their membership.

Don’t just keep selling mindlessly—you need to learn about their needs and pain points so that you can give them the value that they need. This way, you will be able to upsell to them at the right time.

To build a membership funnel in ClickFunnels, select ‘Build Funnel’ from the ClickFunnels menu. You can also click on ‘Build a Funnel’ from the ClickFunnels dashboard.

Then select ‘Sell Your product’ and click on ‘Membership’. Name your Membership Funnel and then click ‘Build Funnel’.

Next, you can select the page templates. But keep in mind, ClickFunnels only lets you have one membership access step and membership area step type per funnel. Select the membership access step in the funnel, and then click on the membership category. Then, select a membership access page template.

That’s how you build a membership funnel on ClickFunnels. It’s simple and easy, just like other funnel types in ClickFunnels.

Shopping Cart & E-Commerce

ClickFunnels is a very versatile tool that’s able to help you build sales funnels of all kinds. But will it also work for your e-commerce store?

Yes it will! After all, ClickFunnels is a marketing tool that is designed to help online business owners scale their business—no matter what type of business you are running and what size. In fact, ClickFunnels is perfect for e-commerce because it helps build sales funnels online.

Any business owner can use ClickFunnels as a powerful resource for scaling your business and taking it to the next level. ClickFunnels allows you to integrate a sales funnel into your online store. You can offer upsells to your online customers any time. You can also use it to make an effective email follow-up campaign.

Most entrepreneurs don’t have the time to build their own e-commerce funnels—well worry no more! ClickFunnels has pre-built funnels especially designed for online stores. If you want a sales funnel right inside your online store, ClickFunnels is the tool for you. You can set up a sales funnel in just a few minutes.

How Much Does ClickFunnels Cost?

And now to answer the question that is on everybody’s mind: how much does it cost?

ClickFunnels starts with a 14-day free trial, which means you can try out all of its amazing benefits and see if it’s a good fit for you—before you commit to a paid plan. After the trial period, it will cost $97 per month. This is the perfect investment because you can easily earn back the $97 with the help of your streamlined sales funnels. This model is perfect for just about any business size.

ClickFunnels also has an Etison suite package that’s worth $297 per month. With this package, you can build and manage an unlimited number of funnels and pages. You can also handle an unlimited number of visitors, not to mention an unlimited number of custom domains.

Although this package is pricier, it is also a better fit for growing businesses. We recommend starting with the free trial and getting a feel for this tool. You can upgrade to the appropriate package later on. You can also cancel your subscription at any time without any penalties whatsoever. Enjoy this world-renowned marketing tool today and start building powerful sales funnels to grow your business.

The post What Is ClickFunnels? appeared first on Kennected.

source https://kennected.io/blog/click-funnels/

Is Video Better Than Text?

Text-based content used to rule the online landscape. And no, it’s not going anywhere any time soon—but it has definitely lost its spot on top. That’s because of the rise of video.

Over the past few years, video has risen into popularity, becoming the most dominant content type online. The biggest social networks place a lot of emphasis on video sharing. Businesses now have to conceptualize and produce their own video content just to keep up with the competition. Video marketing has revolutionized the way brands and businesses engage with their target audience. Today we’re going to talk about why it is so impactful.

If you’re not using videos to promote your brand, products, and services, then you’re missing out on a fantastic source of leads and revenue. Although video marketing isn’t easy, it is definitely worth the effort. So let’s take a closer look at why video has become such an important tool in a marketer’s arsenal.

Is Video More Effective At Helping You Sell More Than Written Words?

Done well, videos can help you convert more customers than ever. And that’s partly due to the fact that videos are better than text when it comes to communicating your exact thoughts.

With text, you can choose the right words to deliver your message, but it’s still missing a key component: the non-verbal aspects of communication. It’s hard to express emotions through text. Even if you do manage to convey your thoughts and feelings through words, the reader will still have to put in a bit of imagination to visualize your ideas.

Videos on the other hand let you display subtle nuances like facial expressions and shifts in tone. You can convey more with less effort. Video marketing lets you use body language to express more within a short period of time.

Not to mention the fact that your viewer can see your face through your video—and that brings an entirely new dimension to your content. It brings the human aspect of communication, which is missing from text-based articles. Letting your viewers see the faces behind the brand can help you establish trust and build a solid relationship with them.

Text relies too much on precise word choice and punctuation. While it still has its place in every marketing campaign, text cannot bring you the same impact that videos can. The visual nature of video allows viewers to know exactly what the speaker is trying to say through verbal tone and body language.

Videos are Eye-Catching

Because humans are visual creatures, we are naturally inclined to look at videos whenever we see one on our feeds. The eyes are always drawn towards movement. This is one of the qualities that give videos the edge over text-based content.

Videos are naturally eye-catching. They grab people’s attention, no matter what type of video you post. The same cannot be said about written text. In fact, walls of text can make users click away from a post or a website.

There are exceptions to the rule, of course. A well-written article can still catch people’s attention, and a low quality video can still drive people away. So despite the fact that videos are eye-catching, marketers should still post creative content to continuously pique their audience’s interest. One pro-tip for those who still want to use text in their marketing campaigns: you can use videos to break down long-form articles into several segments to keep your readers’ attention for longer.

There’s another reason why videos are so eye-catching. Aside from being able to see the subject’s face and body language, viewers can also see graphics and other visual aids that are included in the video. This helps them pick up more information, faster.

Videos are More Engaging

A video with an interesting topic and a high production value can keep someone’s attention for a very long time. So not only will video content capture people’s attention, it will also keep their attention—granted there’s enough reason to pay attention to the video. Videos can also have a strong emotional impact on its viewers. It can compel then to share or leave a comment. It’s no surprise that videos get a lot more shares than text and images combined.

Videos Have Text, Images, and Audio

A single video basically combines many different types of content into one. It’s a series of images with dialogue and music, and text to help drive some key points home. The creative possibilities are endless. You can use these different content types to make the most amazing and interesting video of all time. Video combines visual and auditory content, which effectively stimulates the senses while providing valuable knowledge and information. No other medium has this ability.

Videos Can Contain More Information

Speaking of information, the contents of a video are much easier to digest than the contents of a written article. You can learn so much within the first few seconds of a video, but the same can’t always be said about the first few lines of a long-form article. Reading takes longer than watching, after all. Videos are an interesting way to present complex ideas. If a picture could paint a thousand words, just imagine how much a video can communicate.

Videos Drive More Traffic to Your Website

Even from a marketing standpoint, videos just drive more traffic to your website compared to text. Because people pay more attention to videos, they are also more likely to listen to different calls to action.

If a person watches and enjoys a video you created, they will gladly follow the link you’ve provided just so they can see more. Companies that use videos on their websites enjoy 41 percent more web traffic than companies that don’t use video at all. Videos can drive organic traffic up by 157 percent.

Videos Increase Your Conversions

And on that note, videos can increase your conversions simply because of how effective they are at attracting the right audience. If you optimize your videos with the right keywords and tags, it will reach the people who are most likely to convert. They will then watch your video, absorb the information they need, and then follow through with your call to action.

We all know that the success of any marketing campaign is based on conversions. In other words, you want people who’ve expressed interest in your product to actually buy the product. Videos can push customers closer and closer to purchase. That’s why some marketers even put videos in their landing pages. The videos guide the customer throughout their journey.

 A well-made video ad can increase purchase intent by up to 97 percent! So if you’re thinking about using video marketing techniques to boost your revenue, now is the time to do it. Videos are only getting more popular every day—and it’s not going anywhere. It’s time to capitalize on this amazing source of leads and revenue.

The post Is Video Better Than Text? appeared first on Kennected.

source https://kennected.io/blog/videos-better-than-written-text/

How Do You Distribute A Video?

You’ve spent a lot of time planning, organizing, shooting, editing, and optimizing your video content. Now comes the final—and most important—step in your video marketing journey: distributing your video. Once you put it out there, your video can attract a large audience and bring in a stream of leads for your business.

There are many options for video distribution, and it’s important to know every single one. Just like how you can get creative and experiment with different video types and backgrounds, you can also use different distribution techniques to get a variety of results.

Today we’re going to talk about all the different ways you can use the video content you’ve created. The good news is that you can share your video content in many different channels at once. This will help you maximize the reach of every single video.

But keep in mind that your method of distribution should be based on your goals for that particular video. There’s no point in sharing your video somewhere it’s just going to be ignored. There’s a lot of strategy involved, so let’s get started.

Place it on Your Website

This is one of the most common places for videos online. Brand videos, product demos, testimonials, and company culture videos can thrive in your website. This is a good place to put your video content because we all know consumers do a ton of research before buying anything online. Your website can give them all the information they need about the products that they are interested in.

Videos are eye-catching and informative—they can definitely attract the attention of your website visitors. In fact, they will probably spend the most time watching your videos than reading the text on your website. So use that to your advantage and place videos where people are likely to see them.

Even just having videos can significantly increase the time they spend on your website. And as a marketer, you want them to stay as long as possible. This boosts your chances of converting them, the more they engage with your website and video content. Not to mention that convincing people to stay in your site also improves your ranking in search engines like Google.

Placing videos on your website allows you to guide your visitors throughout their customer journey. Start embedding relevant videos on your webpages like your ‘About’ section, product pages, pricing section, and especially your home page.

Add it to Your Landing Pages

If you’re running marketing campaigns of any kind, then you probably have a number of landing pages. Whether they are part of your website or hosted on a separate platform, you can improve your landing pages with the use of video content. Just like with your websites, having videos in your landing pages can help increase your conversion. Just make sure that the video is relevant to the landing page you are embedding it on.

Treat the video like the main attraction—don’t clutter it with text or graphics when you already have a video in there. The goal is to ensure that people follow through on your calls to action.

Distribute it on Social Media

Everyone is spending time online. And when they’re not busy doing research on brands and businesses, people are on social media. In fact, social media is one of the reasons why video marketing has grown so much. People love watching videos. They spend more of their time online watching videos than looking at images and reading text. Social media happens to be full of video content.

So don’t get left behind by your competition. Figure out where your target audience is hanging out online and publish your videos there. It’s important to focus on one or two social media platforms because you want to build your own following. That’s hard to accomplish if you’re sending people all over the internet.

Choose the ideal social networking platform for your video marketing and then focus on distributing your content there. Don’t forget to tailor your videos for each social network. That goes for both content length and the production quality.

Upload it on YouTube

YouTube is both a social network and a search engine. This is the best place to put your videos online because it is solely focused on promoting video content. It is the biggest video sharing platform online with over 2 billion users and counting. That’s a compelling reason to build up your brand’s YouTube channel. Make it one of your top priorities when it comes to video distribution. YouTube should be one of the first places you upload your content. The potential audience here is hard to ignore.

That said, the overwhelming amount of videos on YouTube can easily distract your viewers away from your brand. You need to find a way to keep their focus on you, even after watching your video. That’s why YouTube should be used to drive viewers to your website. That’s the best way to increase your conversions using this massive platform.

Share it on Facebook

Even though Facebook is not known as a video sharing platform, it can actually rival YouTube in terms of numbers. Facebook also has over 2 billion users, and nearly all of them watch videos. Granted, video marketing isn’t its main function, but it’s a fantastic channel for this type of content.

Content on Facebook varies: some are text-based, while some are images. That’s why videos can stand out effortlessly. When distributing your video content on Facebook, remember that 85 percent of videos here are viewed without audio. You have to use captions if your video has dialogue.

Post it on LinkedIn

LinkedIn is the largest network for professionals online—so it’s definitely suitable for content marketing, especially video marketing. LinkedIn has always embraced video content. But over the past few years, the social network has made it easier to record and share videos. Whether you’re using mobile or your computer, distributing video content on LinkedIn is very easy. LinkedIn users share videos 20 times more than other content types. It’s safe to say they appreciate this type of content.

As a professional platform, LinkedIn is the best place to share educational and informative videos. Establish thought leadership and industry expertise using webinars, explainer videos, tutorials, and how-to videos.

But you can also share your brand videos and company culture videos here to develop stronger relationships with your network. Another tip is to use videos to break long-form articles into smaller segments. This will help you keep your readers’ attention longer.

Just like Facebook, LinkedIn users prefer to watch without audio, so make sure you add captions if your video has dialogue.

Add it to Your Instagram Account

Out of all the social networking platforms, Instagram is by far the most visual. Although it is more commonly known as a photo-sharing site, Instagram has become a great channel for sharing videos as well. Instagram should not be ignored by marketers, especially since it has around 1 billion active users every month.

What you need to know about distributing content on Instagram is that it has a 60-second maximum length for videos. While this may seem like a strict limitation, you can actually take it as an opportunity to flex your creative muscles and produce short but impactful content. If you really want to post longer videos on Instagram, there’s now a dedicated feature for it called IGTV. It is the home for long-form vertical videos, and it allows hour-long video content.

Include them in Your Emails

Videos are now playing an important role in email marketing. As we’ve already established, people respond to videos more than text. And that’s why videos are also revolutionizing the way we communicate via email. Some marketers and entrepreneurs are now sending personalized video messages in their email to get more responses.

Video email marketing is quickly becoming more popular because of the way it allows marketers to engage with recipients and drive clicks. Even if it’s not a personalized video message, you can distribute your video content through email and still get a ton of engagement. Using the word “video” in your subject line increases its open rate by 19 percent. It also increases click-through rates by 65 percent.

It doesn’t end there. Adding a video in the actual body of your email can actually increase your click-through rate by 96 percent. If you’re looking for other ways to distribute your videos, this is one good way to do it.

How to Redistribute Your Video and Bring it Back to Life

After sharing your video everywhere, the initial hype will eventually subside. Even if your video made a huge splash initially, the view count will eventually start to slow down. But don’t worry. There are many ways to reuse and repurpose your video so you can squeeze out more value from it.

If you post your video on YouTube and it gets a ton of views, then it will be recommended to even more people. That’s how YouTube works. They identify valuable content based on engagement and recommend it to other users. But on other social platforms videos eventually die. Thankfully, you can still bring your content back to life so don’t retire it just yet.

The first tip is to break your video down into smaller sections. If you’ve been using strategies to optimize your content, then your video should be under 2 minutes long. That’s the optimal video length for most social media because that’s about as long as people are willing to watch.

So this means you should break down your video into shorter snippets and clips. You can then repost those clips on social media and then link it back to your website. This gives people who didn’t catch your video the first time the chance to watch a shorter version. Hopefully, the snippet would capture their interest and motivate them to watch the longer, original version.

When it comes to video marketing, shorter is better. The only exception is when you’re really giving them valuable information every minute and the viewers don’t mind the length because of how useful or entertaining the video is. But most of the time, you’re better off making the most out of those 2 minutes by including everything your viewers need to know.

Use It in a Webinar or Podcast

Educating your target audience is a great way to earn their trust and establish yourself as a thought leader. Hosting webinars is a good way to do that. And to make your webinars more engaging, you should use existing videos from your video marketing campaign. Use your videos to explain complicated and difficult concepts. The visual nature of videos will help your audience absorb more information.

On a similar note, you can extract the audio from your video and turn it into a podcast. A lot of people are starting podcasts these days, and the format is only becoming more popular each year.

Grab Images and Make GIFs

Yes, people like watching videos more than looking at pictures—but that doesn’t mean you shouldn’t add some variety to your marketing strategy. A picture paints a thousand words after all. So grab the most interesting frames from your video and make images or GIFs. Then you can repost them on social media with an interesting caption and a call to action. That’s how you make the most out of your video content even when the views have slowed down.

Distributing your video content is definitely the most important aspect of video marketing because it’s the part where all your hard work pays off. So make sure you make the biggest impact by choosing the right channel or platform and sharing your video at the right time.

Take note of optimal posting times for social media. Find out when people are most likely to see and react to your video, and then stick to that schedule. It’s a simple way to boost your engagement every single time you post a new video.

The post How Do You Distribute A Video? appeared first on Kennected.

source https://kennected.io/blog/distribute-promote-videos/

How To Add Contacts In HubSpot

One of the main purposes of having a CRM is so you can keep track of the countless contacts and companies that you are interacting with. HubSpot is the best CRM platform for growing businesses because it aligns your different departments like sales and marketing, so that you’re all on the same page and working with the same information.

With HubSpot, you can keep track of all conversations, deals, and other important details so you can focus on giving value to your customers. You can spend more time developing those relationships and converting those leads.

Any time someone connects with your business, you can save them as a HubSpot contact. Contacts include website visitors that contact your team, or potential clients you met in an event, etc. Here we’re going to talk about how you can add those contacts in HubSpot so you can get started on tracking your sales progress.

Read this Easy to Follow Instructional On How to Add Contacts into HubSpot

HubSpot offers a few options for creating contacts within the CRM. They work on all hubs, no matter what HubSpot plan you are using. You can import existing contacts to HubSpot if you are moving them from another CRM. You can also import existing contacts from a spreadsheet, if you have that.

To import existing contacts from a spreadsheet, there is an ‘Import’ button on the Contacts page. Just click ‘start an import’ and then select ‘File from computer’. You can either upload one file or multiple files into HubSpot. On the next page, it also lets you choose between ‘one object’ or ‘multiple objects’.

If you are switching from an old CRM to HubSpot, you may have to download both your contacts and your companies before you import them. Finally, just click ‘import’ and you’re ready to go. HubSpot will transfer these contacts into the HubSpot database automatically.

Similarly, HubSpot automatically creates a contact record whenever a new lead or visitor fills in and submits a form in HubSpot. The CRM will keep a record of their email address for your reference.

If a HubSpot user sends an email to a prospect that is logged and tracked, HubSpot will also create a contact automatically. But the option you will be using the most is manual entry. HubSpot lets you create contacts manually, especially if someone connects with your business in a different way. For example, if you met someone personally during an event, you may want to add them to your HubSpot later on.

In your HubSpot account, go to Contacts and click on ‘Contacts’. In the top right corner, you will see the option to create a contact. Click on that and you can start entering the contact’s properties in the right panel.

Once you’ve filled in the contact’s name, additional fields will appear. These fields are based on the properties in the ‘About’ section of a contact record by default. If you want to add another contact after the first one, choose ‘Create and add another’ instead.

Adding a contact on HubSpot is that easy. Sometimes you don’t even have to do it because HubSpot already adds contacts automatically. But once you have them in your CRM, you can check their record to retrieve their details any time.

You can take this a step further by associating contacts with other objects like tickets, deals, and companies. This lets you keep track of the relationships between your objects in HubSpot. This also means you can sync activities that involve different contacts.

If you want to learn more about HubSpot, hire a HubSpot Certified Partner. Call Kennected today and we will help you make the most out of this powerful platform so you can grow your business.

The post How To Add Contacts In HubSpot appeared first on Kennected.

source https://kennected.io/blog/create-contacts-hubspot/

What Sales Jobs Make The Most Money?

Are you eyeing the lucrative side of the digital marketing industry? You might want to consider online sales jobs with impressive earning potential.

As sales representative job opportunities undergo expansion, you might be wondering where the goldmine lies in this vast industry. Well, all sales jobs are not the same. Some pay better than others. More so, some are more demanding than others.

Therefore, whether you want to venture into offline or online sales, understand that the world is rapidly shifting and most businesses are turning to the internet for their marketing solutions. As a salesperson, this is where you want to place your bet.

That said, even online sales jobs themselves are quickly revolutionizing. Since your aim is to monetize your hard-earned sales skills, where do you turn to for the most earning potential doing what you love?

This article explores some of the high-paying sales jobs that can turn around your fortunes in this digital era. Check them out and see which one suits you best.

Highest Paying Sales Jobs

Alright, so without further ado, let’s just jump right into talking about the highest paying sales jobs that basically anyone can navigate their way into. Certainly, some of these positions (like sales reps) can require a little more effort to get into, but that doesn’t take away from the fact that nearly anyone can get a high paying sales job, no matter what your starting point might be.

Software Sales Rep

Working for technology companies, these salespeople strive to sell software developed by their company to other companies, professionals, or consumers. This role is most prevalent among software as a service (SaaS) companies that specialize in selling dynamic lead generation tools and other advanced problem-solving tools.

The sales rep combines both online tactics and offline tactics to try and close a sale. They may for instance reach out to prospects for a certain software through cold emailing or physically visit the prospect for a persuasive software demo. Getting into this role is not as competitive as other tech-related sales jobs. Most companies hiring for the lucrative role will generally require a bachelor’s degree in any field.

In addition to a basic degree, some employers may require a demonstration of being tech-savvy to easily maneuver the complexities of software selling. Possessing this special ability will work to your advantage because you cannot sell what you don’t understand. Should you decide to pursue this role, the total annual pay currently sits at between $35,000 to $100,000.

Enterprise Sales Executive

Also known as account executives, these top-ranking sales professionals are common in the B2B landscape. They are usually tasked with the management of their company’s enterprise accounts. These accounts represent the firm’s large-scale customers that would require a dedicated account manager.

An enterprise sales executive working for a software company, for instance, may be responsible for an enterprise customer buying in bulk, say 10,000 software licenses and above. With such enormous sales volumes, a higher premium is placed on this sales executive and that automatically comes with higher income potential.

That said, the great pay is tied to more pressure and tougher responsibilities considering the sales executive is directly handling not only the firm’s largest but also most important customers. Rising to this role may take years of climbing the career ladder. However, with an MBA you might just find yourself far ahead of the rest of the sales industry right from the start of your career. If successful, you should expect a total annual income ranging from $74,000 to $284,000.

Sales Blogger

With the evolution of online media, online selling is correspondingly evolving. There are myriad ways to make money online simply by creating hype around a service or product. One effective way is blogging.

As most brands and businesses resort to blogging as one of their internet marketing avenues, bloggers are actively inventing ways to monetize both their influence and content. That means there are tons of ways to rise through blogging success and earn huge and the more techniques you include in your blogging website the better.

Some of these earning avenues include:

• Online advertisement display
• Affiliate marketing
• Direct ad sales
• Online courses and ebooks
• Product selling and service offerings
• Publishing sponsored content and reviews

Depending on your level of blogging skill, this sales gig may attract an annual salary range of between $19,500 and as high as $80,500 for top earners. In addition to your skills, how fast your salary shoots may also depend on your location and experience. That is to say, some states pay better than others.

Furthermore, your blogging category is also a decisive factor as some topics attract a more lucrative pay than others. That said, the top category earners include travel blogs, remote blogs, book blogs, entertainment blogs, and corporate blogs.

Online Reseller

From the sound of the name, this sales job involves just that: reselling a product. And no, you don’t produce the resold merchandise yourself. You simply identify the right product, purchase it in bulk, and then resell it at a profit.

Armed with the right product information, you can launch the search for a reliable wholesaler to supply you with the goods. Then, proceed to look for the right marketplace to position your store before launching the promotion of your merchandise.

Most online resold products are either niche products or commoditized products. The latter represents products used by a wide range of consumers such as coffee. On the other hand, the former represents specialized commodities appealing to only a few customers.

To narrow down your selection, you must conduct in-depth research to see which category will yield the best outcomes. Generally, it should be a category that addresses real customer pain points and can be purchased affordably without eroding your profit margin.

When you are ready to resell your products, you can head over to online sites like eBay or online storefronts such as Amazon or Shopify. As you venture into online reselling, expect your annual earnings to hover in the region of between $25,000 and $128,000.

Search Engine Optimization (SEO) Sales

Jobs

Whether as a freelancer, agency, or local business, SEO specialists carry a huge earning potential from a wide array of SEO services including:

• SEO-optimized content creation
• Website design
• SEO auditing and analysis
• Google My Business optimization
• Link building
• Pay-per-click
• On-site optimization
• Social media optimization
• Reputation management

Selling these services to businesses and brands pays well with the average annual pay totaling $70,662. That said, the pay range generally hovers between $63,936 and $77,156 depending on a number of factors. Some of these salary considerations include SEO experience, education, extra skills, and certifications attained.

The most common job specifications in this lucrative role may include SEO Director, SEO Manager, SEO Campaign Manager, Link Builder, Content Writer, and SEO Researcher. Each of these specialists takes home a different pay from the other.

Sales Copywriter

These salespeople are responsible for producing sales copies for brands and businesses. Their copies are usually targeted at a brand’s landing page with the sole aim of converting a prospect into a buying customer. That already tells you a sales copywriter must be super great at persuasion.

A good sales copy communicates value to the target audience. That means it combines language, tone, and voice to convincingly articulate a brand’s unique selling proposition to compel a visitor to take a certain desired action like signing up, subscribing, or filling out a form.

To succeed in this sales job, you must demonstrate strong communication skills, writing skills, technical skills, research skills, problem-solving skills, and creative thinking. Additionally, a bachelor’s degree in journalism or English can make all the difference in your earning potential. However, with a proven experience and project portfolio, some employers may still accept a GED certificate or high school diploma.

With that in mind, venturing into this sales job comes with an impressive remuneration package ranging from $31,000 to $147,000 annually. This may vary further depending on whether you are working for an agency, corporation, or as a freelancer.

Prospective Sales Reps Can Start Today

As you endeavor to venture into money making sales jobs, you must arm yourself with the right tools to scale your earnings even further. These tools will effectively improve your performance while adding value to your price tag.

Among the tools that should never miss in your arsenal is our prospecting tool for quality networking and lead generation. Working with Kennected instantly gives you access to this intuitive tool to help you save time and simplify opportunity, which can in time help you build an incredibly strong sales team from the ground up.

The post What Sales Jobs Make The Most Money? appeared first on Kennected.

source https://kennected.io/blog/sales-jobs-most-money/