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Email segmentation is the process of curating your email marketing strategy to help personalize your messages based on a variety of factors. Your email subscribers will receive different messages based on purchase history, geographic segmentation, and more.
Throughout the course of this article, we’ll cover the following concepts in depth:
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What email marketing is
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What email marketing segmentation is
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What a solid email marketing strategy looks like
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What internet service providers do for email marketing
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Best practices for potential customers and a welcome email
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How to use your email marketing provider effectively
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How Kennected messages existing customers for success
Read on to learn all about email segmentation, the ultimate guide to email marketing and outreach to your loyal customers.
What is Email Marketing?
Email marketing is the process of writing and sending messages from your business to your client base.
Your marketing emails will be most effective if you employ email marketing automation.
If you use an automation tool, your email campaigns will gather contact data, subscriber data, and more behavioral segmentation metrics to help you strengthen your campaign.
Throughout your email campaign, you’ll use automation to write subject lines, reach your target audience, and create segmented campaigns as well.
With the right message, you can improve the sales funnel and help to create segments for the sales team as well.
Let’s outline exactly what email marketing segmentation means for your campaigns and your business at large.
What is Email Marketing Segmentation?
Email marketing segmentation is the process of using certain metrics and analytics to improve the outreach of your email campaigns.
What does this mean?
As an email marketer, you can use segmented campaigns in the following ways:
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Strengthen the contacts database
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Gather information on site visitors
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Utilize demographic segmentation
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Streamline the sales process
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Use customer surveys
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Send the same email to new subscribers
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Use Google analytics to segment your email list
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Sort data collected for email strategy
For email marketing and digital marketing at large, it is extremely important to conduct segmented campaigns.
This will help your conversion rates and overall marketing efforts.
What Does a Good Email Marketing Strategy Look Like?
Your email marketing strategy should be structured around the goals you want your emails to achieve.
Before launching your email campaigns and creating your strategy, ask yourself the following questions:
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Where can I include a call to action?
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How will this email campaign help the customer journey?
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Do past purchases play a role in this message?
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How can I include relevant content in this message?
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Is this campaign helping to improve brand loyalty?
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How can I appeal to the average person in this campaign?
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Do these personalized emails reduce pain points?
Above all else, you want to ensure that your email marketing segmentation is useful to your customer base.
If the emails are mundane, your email subscribers won’t read them.
If your emails don’t contain valuable information, they’ll be skimmed by your customer base.
Work to strengthen your email marketing segmentation by providing value to each recipient.
What Email Service Providers Can Do For Your Business
Before you send your first email message, you’ll need to pick an email service provider.
This will be the hub where your emails are sent and received from.
Do your research before picking a provider, as some may have different policies about automation tools and outreach.
Here are some options for email service providers:
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Gmail
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Outlook
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AOL Mail
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Yahoo Mail
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iCloud Mail
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ProtonMail
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Yandex Mail
Each of these platforms has a slightly different design, so find the one that works best for your business.
Best Practices for Targeted Emails
Targeted emails are essential for your email marketing.
This is where email marketing segmentation comes into play, especially as your campaigns strengthen over time.
With segmented campaigns, you get to be personal and informal in your messaging, making your outreach stronger as a result.
Here are some best practices for using targeted emails:
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Use email marketing software to your advantage
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Create a subject line that is catchy and informal
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Divide subscribers based on data and segment your email list
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Write content that is interesting and appealing
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Make new subscribers feel welcomed
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Focus on email engagement
When you use email segments appropriately, your email marketing becomes more effective.
Keep non segmented campaigns to a minimum, and you’ll see great results.
How Kennected Structures Email Marketing Campaigns
Here at Kennected, we have found that segmenting your email marketing is one of the best things you can do for your outreach.
You can send personalized emails, use metrics effectively, and get higher response rates as well.
With an automation tool designed to help with this process, your business and email marketing segmentation will be extremely successful.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.
The post Email Segmentation: The Ultimate Guide appeared first on Kennected.
source https://kennected.org/email-segmentation-guide/
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