Table of Contents
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Log into Cloud Kennect
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On the left sidebar, click “Outreach Sequences”
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Click ” + Add News” & “Invitation Sequence”
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Name your sequence, define your work hours, and click “Next”
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Perform a boolean search on LinkedIn to find your target audience
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Copy and paste the URL in Cloud Kennect & hit “Enter.” Click “Next”
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Click “Set connection message.” (Customize your message but leave everything in the parenthesis alone). Click “Add.”
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Click “Set follow-up message” & follow a similar procedure. Click “Add”
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Once connect is accepted “3” days and “random number” minutes. Click “Submit”
Set your “Per Day Limit.” Ensure the total number of sequence messages doesn’t add over 100.
There are endless networking opportunities on social media, where big companies & influential business people hang out.
LinkedIn effectively reaches an audience if you’re trying to become an industry thought leader.
With over 800 million users, LinkedIn is the world’s most extensive business network. Sixty-three percent of LinkedIn users use LinkedIn monthly, & 22% of them daily.
What’s the main reason?
People join LinkedIn to strengthen their professional network. They stay in touch with old colleagues, get new business referrals, and find new jobs.
Are you thinking about how to get more exposure?
When it comes to LinkedIn automation, you need the right tool because LinkedIn doesn’t like automation. You might get banned if you’re not careful, & it’s just a waste of money.
Lead generation can be made more accessible with LinkedIn automation. Specifically, you can generate leads faster & convert more leads into loyal customers.
Plus, since it’s automated, you can focus on more meaningful things while the automation tool does all the work.
You wouldn’t have to spend days or hours contacting everyone on LinkedIn. Kennected has solutions BEFORE you have problems.
Knowing your audience is key to content marketing success. Knowing your audience is only ONE of the issues Kennected solves.
Read on to learn more about starting your LinkedIn journey & where Kennected falls.
Why Should YOU Be On LinkedIn?
There’s no doubt that LinkedIn is a powerful tool for people who want to launch a successful career. You can grow a strong presence with some experimentation & consistency.
By creating a profile, users can showcase their professional experience & build relationships with other users to promote professional or business interests.
Regardless of your level, think about how you can create engaging conversations & educate others.
Social Media Brings People Together
What Does Kennected Do?
Choose Your Target Audience With Ease
Connect With Others
If you use LinkedIn only to connect with people you know, you’re missing out.
The more you connect with others in your industry, the more collaboration opportunities you’ll have, the more inspiration you’ll get, and the more referrals you’ll get.
Filling Out Your LinkedIn Profile
Using the network, users can create a personal profile to showcase their professional experience & form relationships with other users.
Since your profile isn’t a resume, write it in a more personal & AUTHENTIC way, as if you’re having a conversation.
Write in the first person whenever you write, so your personality comes through & readers can connect with you.
Your profile will attract more attention &, ultimately, get you better business results with valuable content & a vast network.
Add A Branded Image
Use this space to announce your latest product launch or other big news. Keep it simple & on-brand.
Achievements
The achievements section lets you add certifications, awards, publications, and other important details like your professional qualifications.
To add an achievement, click the “+” sign in the top right corner of the “Achievements” section. You’ll get a dialog box where you can enter the relevant info.
Use Translations
Do you serve a global audience? The name, tagline, and description fields can be translated into 20 languages.
You can add translations here, so you don’t have to create separate Company Pages for each region.
Why You Should Blog On LinkedIn
Many business leaders have used LinkedIn to build their thought leadership reputations by posting long-form content as a blog post.
In addition to positioning yourself as an expert, blogging on LinkedIn doesn’t require much SEO. Therefore, building a loyal audience takes much less time than running your site.
You can write LinkedIn posts on LinkedIn by navigating to the LinkedIn homepage & clicking “Write Article.” When you’re done & you’ve checked your spelling & grammar, click “Publish.”
Continue reading for a few tips on content posting.
Be Consistent With Posting
Attracting & retaining new readers is essential. Decide on a weekly, bi-weekly, or monthly posting schedule, and then stick with it. Don’t copy.
You want to publish content on your LinkedIn page at least a few times a week, follow LinkedIn’s recommendations, and post every business day.
Avoid regurgitating existing articles. Stand your ground, form an opinion, and prove your point. Not everyone will agree. This isn’t true thought leadership.
Make your post last forever. Your older posts should be shared & promoted.
Make sure your posts are evenly balanced across all your goals & topics, & easily add new content or rearrange upcoming posts.
Content production has increased by 60% since 2020, so you will have competition.
Be sure to interact with others besides posting your stuff. Even though LinkedIn is for business, it’s still a social network.
Share Content Regularly On Your LinkedIn Page
It’s essential to be consistent on any social media platform, including LinkedIn. You can stand out on LinkedIn with regular content.
What industry or role should your content target? Do you want your posts to appeal to beginners or advanced users?
LinkedIn audience analytics can help you answer these questions. Navigate to your LinkedIn company page & select “Followers” from the “Analytics” drop-down.
Scroll down to see demographics like industry, job function, seniority, and location. View similar demographics for company page visitors, so you know who follows & views your page.
You’ll get more engagement & followers with videos, photos, and long-form stories.
Supplement Owned Content With Curated Content
There’s probably a lot of news & content you want to share. It’s not always possible or necessary to produce new LinkedIn content.
It takes resources that your team may not have or will provide more value elsewhere. How can you keep your audience engaged without investing as much?
Now you can find & share trending articles on LinkedIn. By doing that, you’ll be able to provide value to your audience & be part of important conversations in your industry.
Go to your company page’s “Content” tab to find trending articles. Add an industry to the filter to find content likely to engage your audience.
To fine-tune your search, you can filter by location, job function, and seniority. To publish an article, click the “Share” button. Put a caption on the content & click “Post.”
Adding Comments
You’re not just rewarded for creating your posts. You’ll often see posts that your connections have commented on in your home feed.
Commenting on other people’s posts can boost visibility & lead to new business partnerships. It’s easy to add comments to anyone’s post.
All you have to do is tap “Post” beneath the content. Put some value into your comments instead of just emojis.
Leave valuable feedback, share your opinions, or ask the original poster for their thoughts.
Optimizing Your Content
Here are the key ways to optimize your content:
Include A Multimedia Element
Visual posts get 98% more comments than text-only posts. (Videos get 12X more engagement than other assets.) Include a photo, infographic, SlideShare presentation, or video.
You’ll probably get some shares if you post high-quality content on LinkedIn. Video content may be better if you want to reach new prospects.
Video content is becoming more & more powerful for marketers. Social media & video marketing aren’t the only ways to do it anymore.
Now, internet-savvy marketers are using videos in email campaigns too. Videos can boost your email’s open rate.
Even mentioning the word ‘video’ in your subject line can increase open rates.
Post Views On Your LinkedIn Company Page
This section shows your latest posts. You’ll see how many people viewed each one below. You can use Post Views to make sure your audience is engaged.
If they’re not, look at other popular conversations & consider how you can add your spin.
LinkedIn Lead Gen Forms
You need landing pages, but they can also add friction to your customer’s journey, which lowers your chances of converting them.
Sending leads to your landing page gives them more steps to complete. With a LinkedIn Lead Gen Form, you can reduce or even eliminate that friction & keep your conversion rates high.
LinkedIn Lead Gen Forms are easy to use. Just create an ad campaign on LinkedIn, set up your targeting, set up your ad format, create your Lead Gen Form ad, and download your leads.
Social Media Marketing vs. Social Selling
There’s a lot of emphasis on “social” instead of “selling.” The idea of social selling is to find your prospects on social media & then establish a relationship with them. That’s a big difference.
Social media marketing isn’t about building rapport; it’s about promoting a brand to a larger audience.
On the other hand, social selling focuses on specific targets & builds relationships with them.
Cloud Kennect & Kennected Video turn cold LinkedIn prospects into REAL connections. You can then use your social selling skills to build relationships.
Make your LinkedIn network a source of leads AND revenue. Building relationships & providing value to the marketplace is the goal of this sales funnel.
With Kennected, you can scale your LinkedIn messaging outreach with innovative LinkedIn automation tools.
Increase Organic Reach With LinkedIn Ads
An advertising budget can help you reach your marketing goals faster.
From improving brand awareness to driving conversions, LinkedIn ads let you promote your most valuable content to targeted audiences.
There are many LinkedIn ad formats to choose from, including:
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Sponsored text ads: Sponsored posts (like “boosting” an existing page post)
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Sponsored messaging (to a user’s LinkedIn inbox)
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Dynamic ads that can include a user’s details, such as name, profile photo & employer in the ad
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Sponsored job ad listings
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Photo carousel ads
What Are LinkedIn Matched Audiences?
LinkedIn Matched Audiences lets you target ads based on custom audience segments. Matched Audiences allows you:
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Upload a list of companies or contacts
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You can retarget people who:
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Visited a page on your website
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Engaged with your single image ad
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Viewed your video ad
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Opened or submitted your lead gen form
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Engaged with your company page
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How Long Should Your Product Pitches Be?
Don’t get too wordy when you pitch your products. Shorter product descriptions work better. People will ask questions if they’re interested.
You can then start a conversation & build their interest. Generally speaking, your pitch should not be longer than 200 words.
Keeping that in mind, make sure your pitch explains what your product does. It isn’t easy to build business relationships. This process takes a long time.
Join LinkedIn Groups
LinkedIn groups help you connect with people. You can almost certainly find groups related to your target audience. You’ll get access to many people who matter to your business.
Find groups based on your interests & goals by exploring the groups of people with similar interests & goals already in your network.
Use the search box at the top of the page to locate groups by name or keyword. Click “Search” and type “Keywords” or “Interest Group Names.” On the search results page, click “Groups.”
Start Conversations
LinkedIn Live Events
LinkedIn Live may be an even better option if you want more engagement.
As LinkedIn’s live streaming solution, this platform lets you connect with your audience in real-time, like this Adobe Creative Cloud example.
How Do You Access LinkedIn Live?
Thinking Of Trying LinkedIn Automation? Take This Into Consideration...
Don’t forget to stay professional when using automation software. Remember that you’re dealing with REAL people.
You’re probably at risk of suspending your LinkedIn account if you’re using an automation tool that seems spammy.
The Bottom Line
LinkedIn lets you establish your company as an industry authority, build credibility, and create a meaningful network.
Now you know how to create your own LinkedIn marketing strategy.
Marketing Solutions Galore With Kennected
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.
The post How To Use Cloud Kennect To Grow Your Audience On LinkedIn appeared first on Kennected.
source https://kennected.org/use-cloud-kennect-grow-audience-linkedin/
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