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Outbound prospecting tools are essential for the lead generation efforts of your business. Using platforms like LinkedIn sales navigator will help you to get contact details and target accounts that you have no preexisting relationship with.
Throughout the course of this article, we’ll cover the following concepts in depth:
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What outbound prospecting tools do
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What a sales prospecting tool is
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What sales prospecting tools do for your business
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Role of your sales team outside of the sales pipeline
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Best practices for sales reps
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How to use sales engagement tools effectively
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How Kennected maximizes outbound sales using sales prospecting techniques
Read on to learn all about how streamlining the prospecting process with repetitive tasks and contact data can transform your outbound sales process.
What is Outbound Prospecting?
Outbound prospecting refers to the process of targeting people and companies that your business has no preexisting relationship with.
Inbound prospecting is where these individuals have already expressed interest in your business through some form.
When it comes to outbound prospecting, qualified leads will need to be discussed in sales meetings, and each sales rep will need to know the process.
Your lead prospecting tools will be essential in the process, as well as the usage of a few tools and intent data.
These target companies will need special attention, so be sure to obtain up to date information and to create tailored prospect lists as well.
Sales messages will also be created to target these specific individuals.
What is a Sales Prospecting Tool?
A sales prospecting tool is an automation tool designed to help encourage lead flow into your business.
By automating the prospecting process, your activity on any given platform is focused and intentional.
These sales prospecting tools will aid in B2B prospecting, reaching out to sales leaders, and finding valuable information for each lead.
With sales prospecting software in your arsenal, your ability to qualify prospects and find anonymous website visitors is drastically improved.
What Do Sales Prospecting Tools Do For Your Business?
Here is what your sales prospecting tools can do for your business:
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Find company size
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Find accurate contact information
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Portray your buyer persona
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Identify prospects through the largest professional social network
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Concentrate your prospecting efforts
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Study buyer behavior
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Utilize company search
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Sort through the most relevant prospects
With the ability to find key decision makers and get more deals, your software helps you sell more every single day.
Additionally, your sales prospecting tools will give you access to critical customer data and lead data as well.
With these analytics, your marketing campaigns will be better suited to your target market and you’ll be able to grow your prospect list.
Role of Your Sales Team
Your sales team is at the heart of your business and revenue generation.
With an automation tool in your arsenal, your sales teams will be able to focus more on selling and less on manual prospecting and cold calling.
Here is what your sales team needs to be doing:
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Strengthening the prospecting workflow
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Gathering customer stories
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Helping to find contact details
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Working with marketing teams to create other tools
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Speaking with potential customers
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Using the messaging tool
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Focusing on machine learning
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Relaying company details to prospects
Each sales person within your company needs to primarily be concerned with the success of the sales funnel.
While overall sales intelligence is important and vital to the health and growth of your company, your sales reps do not need to be wasting time on prospecting.
That is what your prospecting tool is for!
How to Ensure Your Sales Teams are Maximizing Conversions
Most sales teams target prospects through lead lists, finding new leads from the content put out by the marketing team or through account based marketing.
Their customer calls are very important, as this is the first step in the conversion process from lead to paying customer.
Each lead will have a data entry in your specific lead database, as guided by your automation tool.
Here are a few ways to ensure that your sales reps are working hard to sell everyday:
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Emphasize accountability.
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Keep track of each individual sales rep.
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Break the sales force into teams.
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Check in often with sales teams.
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Use prospecting tools accordingly.
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Focus on sales intelligence.
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Help make your sales reps into decision makers.
While it is impossible to monitor every single sales rep at all times, there are things you can emphasize in your core values to ensure success.
Your automation tools will be very helpful throughout this process, but your automation cannot do everything.
Your sales reps still are responsible for much of the sales process.
Create a culture of accountability.
Work to strengthen collaboration and communication efforts across the board.
Use your automation to supplement rather than to overwhelm.
How Kennected Uses The Best Sales Prospecting Tools Everyday
Here at Kennected, we have found that automation tools are what make businesses thrive.
Our automation tool specializes in lead generation, and it has helped hundreds of companies save time and energy that they were previously spending prospecting for leads manually.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.
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source https://kennected.org/outbound-prospecting-tools/
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