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There are many sales prospecting tools that exist, including LinkedIn sales navigator. When implementing new software, think of the benefits for the sales pipeline and your sales reps as well.
Throughout the course of this article, we’ll cover the following topics in depth:
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What a sales prospecting tool does
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Best sales prospecting tools on the market
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Role of the sales team
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Best practices for sales teams
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How to strengthen the prospecting process
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How Kennected uses automation tools to strengthen lead generation
Read on to learn all about prospecting software tools and how to best utilize these tools for your business.
What Does a Sales Prospecting Tool Do?
A sales prospecting tool is a software implementation designed to ensure proper lead flow and that your business continues to get high quality leads.
With a manual data entry, you can obtain contact details, website visitors, target accounts, and potential customers through the tool.
There are free sales prospecting tools that will help with obtaining qualified leads, but the best prospecting tools are ones where you invest some capital to get big returns.
With sales prospecting software, everyone in your business benefits.
Let’s outline the best sales prospecting tools and how your business can benefit from their features.
Best Sales Prospecting Tools
Here are the best sales prospecting tools on the market today:
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GMass for Email Outreach.
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Leadfeeder for B2B Website Tracking.
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Datanyze for Sales Intelligence.
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Owler for Company Research.
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BuiltWith for Technology Lookup.
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Calendly for Virtual Meetings.
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Salesforce Sales Cloud for Customer Relationship Management.
Depending on the specific process that you are focused on, the above tools will be helpful for various items.
Your sales professionals will benefit from each of these services, as they all play a part in supporting the sales pipeline.
What automation does above all else is the following:
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Keep employees up to date on certain events
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Help streamline processes
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Aid marketing campaigns
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Strengthen B2B prospecting
When it comes to sales engagement tools, it is up to your sales team to make them work for your company.
Let’s outline how your sales teams can create inbound marketing opportunities with a business intelligence tool.
Role of the Sales Team
Your sales team is primarily tasked with selling your products and services.
It is your marketers that utilize various platforms and help to widen the scope of your business messaging and outreach.
However, your lead generation software can streamline sales processes, along with other tools.
Here are some ways that your sales teams can utilize your sales prospecting tool:
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Highlighting promising prospects
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Obtaining contact details
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Helping to engage prospects
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Improving customer relationships
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Using advanced search filters
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Obtaining up to date information
When your sales teams are able to create tailored prospect lists, functions like scheduling meetings and obtaining more deals become more streamlined.
As decision makers, your sales team needs to be prepared for a variety of selling situations.
Best Practices for Sales Teams
Your sales team is the heart of your revenue generation.
Sales opportunities are what drive your business forward, so take care in the sales training stages of employee hiring.
Here are some best practices for your sales teams:
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Learn how to use sales software
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Avoid cold calling
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Utilize LinkedIn, the largest professional social network
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Learn how to target prospects
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Streamline multiple channels
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Use scripts for sales calls
Your sales team should be aware of everything going on in your business.
This includes what the marketing campaigns entail, and what your operations teams are up to as well.
Make sure your sales leaders are aligned within your company and outside of it as well.
How to Streamline Your Sales Process
Here is what your sales process should look like:
Automation tools can be used to assist in any of these steps with ease.
The biggest items here are prospecting and closing.
When it comes to prospecting, there are many automation tools that you can employ.
Here are some best practices for your sales prospecting tools:
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Connect With Decision-Makers Over Email
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Build Rapport with Cold Calling
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Inbound Sales Prospecting with Blogging, Whitepapers, & Webinars
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Build your Personal Brand on LinkedIn
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Find In-Market Buyers on Twitter
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Use Videos for High Engagement
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Encourage Client Referrals
Some of these items can be completed or advanced by your sales reps themselves.
Above all else, your prospecting tools are what will advance your business.
Invest in a solid tool and find what works best for your business.
How Kennected Uses Prospecting Tools For Success
Here at Kennected, we have found that automation tools are the key to success.
Integrating solid software into a great business plan will give you amazing results.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.
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source https://kennected.org/prospecting-software-tools/
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