Table of Contents
Each direct mail campaign will include written correspondence sent from your business to your clients. A successful direct mail campaign will make the most of physical marketing efforts and make mail marketing work for customers.
Throughout the course of this article, we’ll cover the following concepts in depth:
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What direct mail marketing is
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What a direct mail marketing campaign should look like
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How sending direct mail sets your business apart
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What marketing materials are best suited for direct mail ROI
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How to create direct mail pieces
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How to make direct mail marketing work for your business
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How Kennected uses online display ads in direct marketing campaigns effectively
Read on to learn what you need to know about marketing with direct mail and how direct mail’s response rate can help you transform your business.
What is Direct Mail Marketing?
Direct mail marketing is the usage of letters and physical mail to send information from your business to your clients.
Each direct mail piece you send should be intentional and well thought out.
The direct mail campaign cost is low, making these campaigns very appealing to small businesses.
Unlike online marketing campaigns, your direct mailing does not involve a paid search for potential customers.
You’ll compile a list for your target audience and use the mail campaign to reach them.
Because of the physical mail feature, you’ll need to include a call to action within every single letter you send.
This will help to drive traffic and make your marketing campaign more effective.
What Should a Direct Mail Marketing Campaign Look Like?
Like email marketing, your direct mail marketing campaign should be made up of existing customers, new customers, and other people of interest.
Once you have your customer base listed, you can begin crafting your direct mail marketing campaign.
Here are some ways that you can use direct mail marketing to your benefit:
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Send personalized gifts
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Send a handwritten note
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Send postcards
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Utilize registered trademarks
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Connect with customers on a personal level
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Include coupon codes
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Inform customers of new products
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Include a discount as an added benefit
The best feature of direct mail marketing is the fact that it is the most personal form of messaging one can receive.
In our increasingly digital age, receiving mail is less and less common.
Additionally, spam letters still exist.
What you need to accomplish with your direct mail marketing campaign is to not only separate yourself from your competition, but also differentiate your messages from spam letters.
Let’s outline how best to do this effectively.
Best Practices for Direct Mail Marketing Campaigns
Direct mail marketing strategy starts with your marketing team.
Before embarking on your direct mail marketing efforts, take the time to develop your strategy and look into the successes and shortcomings of your other marketing channels.
See how direct mailers work and study how many customers you need to reach.
Once you have your mailing lists and strategy developed, you can begin crafting your campaign.
Here are a few best practices to keep in mind:
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Run tests with your messaging
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Measure overall success with each campaign
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Model your messaging after the ideal customer
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Look for ways to reach more customers
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Save money when you can
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Don’t waste money on common mistakes
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Look into account based marketing efforts
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Factor in postage costs for your mailing list
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Work for a better ROI
Above all else, you want to ensure that your mail campaign does not get lost in the sea of spam mail.
Make your postage attractive and different from other forms.
Make personalized stickers to further enhance your letters.
Most businesses forget to differentiate their mail campaigns, and this is where they fall short.
Don’t make these common mistakes and use direct mail marketing to your advantage.
How Digital Marketing Strategy Can Include Direct Mail Campaigns
A common misconception is that digital marketing cannot include direct mail marketing.
While the name suggests that digital marketing is solely an online venture, the term usually encapsulates every aspect of your marketing strategy, including your paid ads and direct mail marketing.
Begin creating your direct mail marketing strategy by looking at the gaps in your existing strategy.
See where your social media posts fall short.
Examine who your top clients are and what products they love.
Find a potential customer and see what they gravitate towards.
Through these gaps in your existing strategy, begin to use direct mail marketing to tackle these issues.
Once you begin sending out direct mail marketing campaigns, you will immediately see a difference.
How Kennected Uses Direct Marketing to Reach Our Target Audience
Here at Kennected, we have found that direct mail marketing works best for certain clients and not well for others.
The same is true for every form of marketing, and you as a business have to embrace this.
Experiment with various forms of marketing and see what works best for your clients.
Remember the following items about your direct mail marketing:
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Avoid short form content
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Don’t include photos or images
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Include discounts
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Always have a call to action
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Use space well
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Proofread before sending
Get started with direct mail marketing today.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.
The post What You Need to Know About Marketing With Direct Mail appeared first on Kennected.
source https://kennected.org/what-to-know-marketing-direct-mail/
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