Table of Contents
There are a variety of online sales prospecting tools available to your business today. In order to find the right one, you need to examine your current prospecting process to find gaps and use your tool to help fix them.
Throughout the course of this article, we’ll cover the following concepts in depth:
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What sales prospecting is
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What a sales prospecting tool does
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Role of your sales team
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How your sales reps can help your sales pipeline
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How to implement a new tool into the sales process
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Best sales prospecting tools
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How Kennected uses a sales prospecting tool to our advantage
Read on to learn all about online prospecting tools and how specific contact details and other features can aid your business intelligence tool.
What is Sales Prospecting?
Sales prospecting is the process of using various sales and marketing tools to help find leads and convert them into paying customers.
Prospects are potential customers.
The goal of sales prospecting is to generate leads and find qualified leads on social media platforms or through organic outreach.
When prospecting for leads, you can target accounts on social media by looking at previous data and curating your content.
There are many pieces of the sales prospecting process, so using a sales prospecting tool is always a good idea.
What Does a Sales Prospecting Tool Do?
A solid sales prospecting tool can help your business with the following:
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Strengthen the sales funnel
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Use manual data entry to structure searches
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Give you a free trial to explore functions
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Help with lead generation
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Improve customer relationship management
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Find quality prospects
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Utilize advanced search filters
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Record customer data
Tools like LinkedIn sales navigator help sales professionals find leads on LinkedIn while utilizing user data and analytics.
Your sales and marketing teams are both heavily involved in this process, so find a tool that integrates well for your business.
There are free sales prospecting tools, but the best tools often require an investment to give you the best results possible.
Find sales prospecting software that reaches your target market and aids your business in other ways as well.
Role of Your Sales Teams
Each sales rep in your business has a critical role.
Your sales team is the force driving the rest of your business and working directly with clients to ensure that your products and services are being sold.
They are also tasked with scheduling meetings, meeting with sales development representatives, strengthening the sales workflow, and other sales tasks.
By providing lead prospecting tools, you are helping your sales team do their jobs better.
Here is what your sales team needs to do with your prospecting tools:
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Become masters of the software
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Use the Google analytics
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Qualify prospects using the tools
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Use intent data to guide selling
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Look at inbound leads using up to date information
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Use the email prospecting tool to reach out to new leads
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Study company data
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Use the tracking tool
While the tool itself will provide support and solid data, it is up to your sales teams to use the tool effectively.
With proper training and over time, your sales reps will be masters of your prospecting tools and will help new hires to master it as well.
Best Practices for Sales Reps
Aside from mastering your sales prospecting tools, your sales teams have a lot of other responsibilities within your business.
Some of these responsibilities include the following:
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Cold calling
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Being decision makers
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Holding sales meetings
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Helping to engage prospects
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Using detailed information for outreach
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Working alongside a product resources company
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Helping to create tailored prospect lists
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Monitoring website visitors
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Using other tools to help sales
While your sales reps should be working to become masters of using your prospecting tools, they should also keep their everyday responsibilities in mind.
Above all else, your sales reps are there to sell your products.
Ensure that your sales teams are well prepared and excelling at their selling efforts.
How to Implement New Sales Prospecting Tools
Once you have found a sales prospecting tool that looks good, try a free trial.
This will allow you to explore the software before fully committing to it.
Explore the functions that it offers.
Find where you will be holding customer data and other tools.
Once you see how the software works, then purchase the full version.
After you have chosen a tool and committed to it, begin drafting a sales training for the software and its functions.
This training will ensure that everyone in your business is educated and ready to start using the tool effectively.
The Best Sales Prospecting Tools Available
Here are the best sales prospecting tools available on the market today:
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GMass for Email Outreach.
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Leadfeeder for B2B Website Tracking.
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Datanyze for Sales Intelligence.
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Owler for Company Research.
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BuiltWith for Technology Lookup.
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Calendly for Virtual Meetings.
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Salesforce Sales Cloud for Customer Relationship Management.
Depending on what you specifically want to use your tool for, each of the above tools will serve your business and work to strengthen that specific area of outreach.
Focus on using your tool effectively and you’ll see great results for your business.
How Kennected Uses Sales Prospecting Tools Everyday
Here at Kennected, we are all about streamlining processes and making everyday outreach easier and more efficient.
We use automation tools to aid every aspect of our business, and we recommend you do the same.
Automation tools have the power to transform your business, so get started with one today!
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.
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source https://kennected.org/online-prospecting-tools/
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